The case against heatmaps An Article by Oliver Palmer www.oliverpalmer.com Visualised aggregations of click activity are a low effort, low signal waste of time and best avoided in favour of actual research. uxmetrics
To know the place for the first time We shall not cease from exploration And the end of all our exploring Will be to arrive where we started And know the place for the first time. The Dark Tower timecyclesendingexploration