Winning by Design: The Methods of Gordon Murray A Research Paper by Nigel Cross & Anita Clayburn Cross A case study of the working methods of one particularly successful designer in a highly competitive design domain - Formula One racing car design. Gordon Murray was chief designer for the very successful Brabham and McLaren racing car teams in the 1970s and 1980s. His record of success is characterised by innovative breakthroughs, often arising as sudden illuminations, based on considering the task from first principles and from a systemic viewpoint. His working methods are highly personal, and include intensive use of drawings. Personality factors and team management abilities also appear to be relevant. There are some evident similarities with some other successful, innovative designers You need to make the step forwardDrawing the bitsLike designing things for the first timeWonder PlotsI never have engineers that aren't designers+7 More design
Co-Evolution of Problem and Solution Spaces in Creative Design An Essay by Nigel Cross & Kees Dorst www.researchgate.net Between the two spaces What the prototype tells youSolution to evaluation and back againIn terms which must be alteredPrimitive design
Staff meetings at Amazon A Quote by Jeff Bezos We have study hall at the beginning of our meetings. Staff meetings at Amazon begin with 30 minutes of silent reading. The traditional corporate meeting starts with a presentation. Somebody gets up in the front of the room and presents a PowerPoint presentation, some type of slide show. In our view you get very little information, you get bullet points. This is easy for the presenter, but difficult for the audience. And so instead, all our meetings are structured around a 6 page narrative memo. Documents vs. decks