Winning by Design: The Methods of Gordon Murray A Research Paper by Nigel Cross & Anita Clayburn Cross A case study of the working methods of one particularly successful designer in a highly competitive design domain - Formula One racing car design. Gordon Murray was chief designer for the very successful Brabham and McLaren racing car teams in the 1970s and 1980s. His record of success is characterised by innovative breakthroughs, often arising as sudden illuminations, based on considering the task from first principles and from a systemic viewpoint. His working methods are highly personal, and include intensive use of drawings. Personality factors and team management abilities also appear to be relevant. There are some evident similarities with some other successful, innovative designers You need to make the step forwardDrawing the bitsLike designing things for the first timeWonder PlotsI never have engineers that aren't designers+7 More design
Co-Evolution of Problem and Solution Spaces in Creative Design An Essay by Nigel Cross & Kees Dorst www.researchgate.net Between the two spaces What the prototype tells youSolution to evaluation and back againIn terms which must be alteredPrimitive design
Primer A Film by Shane Carruth www.imdb.com A normal wooden pencilSomething moreAt the top of the pageParanoiaHe had but to speak+1 More timetechnologyexperiments
A normal wooden pencil Aaron: You know that story about how NASA spent millions of dollars developing this pen that writes in Zero G? And how Russia solved the problem? Abe: Yeah, they used a pencil. problemscreativityconstraintscosmos
At the top of the page Here's what's going to happen. I'm gonna read this, and you're gonna listen, and you're gonna stay on the line. And you're not gonna interrupt, and you're not gonna speak for any reason. Some of this you know. I'm gonna start at the top of the page.
He had but to speak He had but to speak aloud the words that came into his head, and those around him would fall in line. wordscommunicationpersuasion
Like normal people Abe: What's wrong with our hands? Aaron: What do you mean? Abe: Why can't we write like normal people? Aaron: I don't know...I can see the letters. I know what they should look like, I just can't get my hand to make them. writing