A new gestalt The innovator has a systems mind, one that sees things in terms of how they relate to each other in producing a result, a new gestalt that to some degree changes the world. Michael Maccoby, Winning by Design: The Methods of Gordon Murray innovationsystems
Ducks and decorated sheds Show image 0 Show image 1 A duck is a building whose confirmation is a complete symbol or icon. A decorated shed is a building to which symbols, often commonplace signs, have been attached. Peter G. Rowe, Design Thinking Googie architecture architecturesymbols