On Design Thinking An Essay by Maggie Gram www.nplusonemag.com Design means something even broader now. Sometime around World War II, it came to mean making things that “solve problems.” With the influence of mid-century global social movements and the rise of digital technology, it began to mean making things that are “human-centered.” And as of recently, design doesn’t have to involve making things at all. It can just mean a way of thinking. Of all these developments, the idea of design as a broadly applicable way of thinking—the idea of “design thinking”—may end up being the most influential…At Stanford’s d.school, as cofounder Robert Sutton has said, “design thinking” is often treated “more like a religion than a set of practices for sparking creativity.” Was Design Thinking Designed Not to Work?Undoing the Toxic Dogmatism of Digital DesignSermon for WIAD Bristol 2021 designux
One Of Us That’s the primary difference between an axiom like “Curiosity Killed The Cat” and an axiom like “You Are Not Your User. ” The former rings true in common experience. It’s test-able, like striking a tuning fork or dangling a bit of yarn in front of a kitten. The latter is just some stuff that somebody said. Sometimes, axiomatic sayings like “You Are Not Your User” no longer have a who that’s saying them. They cease being an actual instruction, and instead serve as a kind of identity, to identify the person who’s repeating the axiom as One Of Us. The technical term for when an axiom devolves into an ID card is shibboleth: a custom, principle, or belief distinguishing a particular class or group of people, especially a long-standing one regarded as outmoded or no longer important. Dan Klyn, Sermon for WIAD Bristol 2021 understandinggroup.com The Nature of Product identity