Seeing Is Forgetting the Name of the Thing One Sees A Book by Lawrence Wechler & Robert Irwin lawrenceweschler.com Sonorisms IMore than just a machine that runs alongNobody was doing anythingNYLAAggressively Zen+31 More The Small GroupInfinite varieties of contextsYour only language is visionTo see is to forget the name of the thing one seesRobert Irwin: A Conditional ArtThe Finish Fetish ArtistsPhenomenal: California Light, Space, Surface artlifecraftseeing
To anticipate all the uses and abuses Success depends wholly on the anticipation and obviation of failure, and it is virtually impossible to anticipate all the uses and abuses to which a product will be subjected until it is in fact used and abused not in the laboratory but in real life. Hence, new products are seldom even near perfect, but we buy them and adapt to their form because they do fulfill, however imperfectly, a function that we find useful. Henry Petroski, The Evolution of Useful Things So that you can get feedback on it and make it betterThe most rewarding iterations productsiteration