One and a Half Cheers for List-Keeping An Essay from Field Notes on Science and Nature by Kenn Kaufman I don't need that birdList-chasingThe maximization method
Do they really need it? Does Google really need playful doodles to deliver the value they consistently provide in search results? Does Stripe really need to spend so much energy on the design of its site and SDK’s, which after all, are primarily for the developers that use their API’s? Does Apple really need to sweat the literally thousands of very subtle and often not consciously noticed interactions on its devices? Marty Cagan, Ensuring Excellence On Taste