Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
Things that shine and glitter We find it hard to be really at home with things that shine and glitter. The Westerner uses silver and steel and nickel tableware, and polishes it to a fine brilliance, but we object to the practice. On the contrary we begin to enjoy it only when the luster has worn off, when it has begun to take on a dark, smoky, patina. Jun'ichirō Tanizaki & Thomas J. Harper, In Praise of Shadows The dignity of ageThe economic value of old buildings flawsaesthetics