Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
The Art of Looking Sideways A Book by Alan Fletcher www.alanfletcherarchive.com Cover art for Alan Fletcher's wonderfully expansive commonplace book. Thinking is drawing in your headThe picket fenceThe chicken was the egg's idea for getting more eggs The brain is wider than the skyWhat this site is graphicsdesigncommunicationcommonplacestylecollections
The picket fence There was a fence with spaces you could look through if you wanted to. An architect who saw this thing stood there one summer evening. Took out the spaces with great care and built a castle in the air. The fence was utterly dumbfounded, each post stood there with nothing round it. Christian Morgenstern www.andrew.cmu.edu spacearchitectureabsurdity