Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
Deciding what to design We Don’t Really Know the Goal When We Start The most serious model shortcoming is that the designer often has a vague, incompletely specified goal, or primary objective. In such cases, the hardest part of design is deciding what to design. I came to realize that the most useful service I was performing for my client was helping him decide what he really wanted. Today, we recognize that rapid prototyping is an essential tool for formulating precise requirements. Not only is the design process iterative; the design-goal-setting process is itself iterative. Knowing complete product requirements up front is a quite rare exception, not the norm. Therefore, goal iteration must be considered an inherent part of the design process. Frederick P. Brooks, Jr., What's Wrong With This Model? What's wrong with the rational model iteration