Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
Colophon airtable stores the majority of the content for the site. the front-end is written using svelte and its companion toolset, sveltekit. it is hosted as a digital ocean app. figma was used for some of the design – the rest was done in code (as I increasingly believe it should be). it is typeset with IBM plex sans Nick Trombley, barnsworthburning.net Designing with code