Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
Anasazi dwellings The Anasazi Indians of the southwestern United States were remarkably clever in choosing the sites for their cliff dwellings. They invariably chose locations shaded in the summer by an overhanging ledge of the cliff, but exposed to full sun all winter long. With their backs to the cliff, the dwellings were protected from the winter winds and also took advantage of the thermal mass of the earth to moderate the temperature flux. Lisa Heschong, Thermal Delight in Architecture Eaves and sun building