Why YKK zippers are the brown M&Ms of product design An Article by Josh Centers theprepared.com A ‘pro tip’ for evaluating the quality of a piece of gear is to look at the small details, such as zippers and stitching. Cheap-minded manufacturers will skimp on those details because most people just don’t notice, and even a cheap component will often last past a basic warranty period, so it’s an easy way to increase profits without losing sales or returns. If a designer does bother to invest in quality components, that’s a tried-and-true sign that the overall product is better than the competition. All the way throughThe Cycle of Goodness designdetailsquality
Long, unwieldy sentences I adore a long, unwieldy sentence from time to time but this bad boy is simply a monster. Why is that though? Well, the writer overwhelms us with smart-sounding nonsense in an attempt to prove how intelligent they are. Yet if you keep your wits about you and look closely you’ll notice how imprecise and waffling the writing truly is. There’s just so much opportunity for revision! Although most writing is like this, the problem is often hard to spot. That’s because sentences like those above make us feel dumb. We tend to think “yikes I don’t understand any of this so this chap must be smarter than me!” And that’s just what this obfuscatory language is designed to do. Robin Rendle, Who the fuck is Guy Debord? www.robinrendle.com The assumption of equality