When we make a model and realize it's rubbish Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great. He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements. Jonathan Ive, Steve Jobs Drawing as a means of thinking iteration
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual
To be truly simple Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. Jonathan Ive, Steve Jobs Less, but betterTool-being simplicity
That feeling of putting care into a product I always understood the beauty of things made by hand. I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product. Unlike some designers, [Ive] didn't just make beautiful sketches; he also focused on how the engineering and inner components would work. He became head of [the design department at Apple] in 1996, the year before jobs returned, but wasn't happy. Amelio had little appreciation for design. There wasn't that feeling of putting care into a product, because we were trying to maximize the money we made. All they wanted from us designers was a model of what something was supposed to look like on the outside, and then engineers would make it as cheap as possible. I was about to quit. Jonathan Ive, Steve Jobs
Beyond improvement In so many ways Dieter Rams’s work is beyond improvement. Although new technologies have since offered new opportunities, his designs are not undermined by the limits of the technologies of their time. The concave button top, designed to stop your finger from slipping as it made the long travel necessary for earlier mechanical switches, does not point to obsolete mechanisms. Instead, it reminds us how immediately and intuitively form alone can describe what an object does and suggest how we should use it. Jonathan Ive, Dieter Rams: As Little Design as Possible designperfection
Eulogy for Steve Jobs An Article by Jonathan Ive www.wsj.com He was without doubt the most inquisitive human I have ever met. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. It was ferocious, energetic and restless. His curiosity was practiced with intention and rigor. Many of us have an innate predisposition to be curious. I believe that after a traditional education, or working in an environment with many people, curiosity is a decision requiring intent and discipline. In larger groups our conversations gravitate towards the tangible, the measurable. It is more comfortable, far easier and more socially acceptable talking about what is known. Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable. Our curiosity begs that we learn. And for Steve, wanting to learn was far more important than wanting to be right. Steve Jobs curiositylearningideas
Why Keep a Field Notebook? An Essay from Field Notes on Science and Nature by Erick Greene Pick one thingLab notebooksHybrid journalsA fertile incubatorBest practices
Pick one thing I recently started a field notebook assignment for my upper-level Ecology class at the University of Montana. I asked my students to pick one “thing” and observe it carefully over the entire semester. In addition to their field notebooks, the students also had to suggest at least ten research questions inspired by their observations. One brick seeing
Lab notebooks Most of my colleagues who conduct laboratory research not only keep extremely thorough and complete lab notebooks, but they teach their students how and why to keep data in them. Some labs even have friendly competitions in which prizes for the best-kept notebooks are awarded. In stark contrast to the vibrant culture of keeping lab notebooks in molecular biology, my informal polling suggested a lack of interest in notebooks in field biology. “I have a GPS for that.” “My data are in a spreadsheet.” “I write things down when I get home.” “I have a computer.” The general consensus seemed to be that field notebooks are quaint, archaic, and obsolete in field biology.
Hybrid journals The most useful and interesting notebooks of field biology are hybrids; as well as recording details and data of field research, they record the observations, thoughts, musings, and peregrinations of the author. notetaking
A fertile incubator Another value of field notebooks is their ability to serve as an incredibly fertile incubator for your ideas and observations. By jotting down interesting observations, questions, and miscellaneous ideas, your field notebook can serve as a powerful catalyst for new experiments and projects. notetaking
Best practices Use a hardbound notebook. Keep your contact information in a prominent location. Write for yourself and for posterity. Write pertinent field information with every new entry. You should enter the date, time, and location at the top of every page. Add information on your location. Record your methods. Make backup copies. If you use abbreviations, make sure there is a key in your field notebook. Don’t leave home without it. Form a writing habit. Thomas Jefferson was such an inveterate chronicler of daily events in his notebooks that he even took the time to record the weather four times on the day he helped write the Declaration of Independence. So unless you have something far more pressing than writing the Declaration of Independence, you have no excuse for avoiding your field notebook! Set up a structure for your field notebook. Create an index. Treat your field notebook like a scrapbook. You should view your field notebook as a central clearinghouse for miscellaneous information that is relevant to your research project. If there are related bits of information that you will find useful later on, sketch them, write them down, photocopy them, and staple or tape them in your notebook. Five basic rules indexes