The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Walt Grace's Submarine Test, January 1967 A Song by John Mayer www.youtube.com And his wife told his kids he was crazy, And his friends said he'd fail if he tried, But with a will to work hard, And a library card, He took a homemade, fan-blade, one-man submarine ride. The Astronaut Farmer