The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Walking is a natural armature for thinking sequentially Walking is a natural armature for thinking sequentially. It also has a historic relationship to mental organization that ranges from the Peripatetics, to the philosophers of Kyoto, to the clockwork circuit of Immanuel Kant, to the sublimities of the English Romantics and their passages through nature. It is not simply an occasion for observation but an analytic instrument. Michael Sorkin, 20 Minutes in Manhattan Reveries of a Solitary Walker walkingthinking