The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Walk and ride through London with Foster + Partners An Article by Norman Foster www.fosterandpartners.com With outdoor activities being the flavour of the season, we have drawn up a few routes through the city that you could take on with friends and family. Suitable to bike or walk, each route features a selection of projects by the practice in the capital, introducing some of our ongoing work and reacquainting you with some old favourites. Take a Walk walking