The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Unfolding In short, the architect is responsible for building construction, is watching the building unfold continuously, and is making ongoing modifications as it becomes clear from each given stage, what modifications and changes should be made at each moment. And this is all to be done within a management framework that controls budget and cost very tightly. Christopher Alexander, The Battle for the Life and Beauty of the Earth In terms which must be altered