The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The stoop is a space of spectatorship Along with being a meeting place, the stoop is a space of spectatorship. A street lined with stoops is a kind of lateral stadium, ideal for viewing the passing parade, whether formal ones like the giant Gay Pride and Halloween Parades (until their route was changed a few years ago) or the more informal quotidian version. Hanging out on the stoop allows the sitter to observe the dance (Jane Jacobs’s ballet) of daily activity, to notice what is out of the ordinary, to provide the kind of public presence that prompts neighborly behavior. Michael Sorkin, 20 Minutes in Manhattan I know the deep night ballet and its seasons best streets