The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The meaning of music Once, somebody asked Robert Schumann to explain the meaning of a certain piece of music he had just played on the piano. What Robert Schumann did was sit back down at the piano and play the piece of music again. David Markson, Wittgenstein's Mistress The work is what it meansNo more than a sketchOn 'The Master and His Emissary' meaningmusic