The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The Love Song of J. Alfred Prufrock A Poem by T.S. Eliot www.poetryfoundation.org A pair of ragged clawsDo I dare disturb the universe?That is not it at allI have heard the mermaids singing lonelinessmelancholy
A pair of ragged claws I should have been a pair of ragged claws Scuttling across the floors of silent seas. i
Do I dare disturb the universe? Do I dare Disturb the universe? In a minute there is time For decisions and revisions which a minute will reverse. time
That is not it at all It is impossible to say just what I mean! But as if a magic lantern threw the nerves in patterns on a screen: Would it have been worth while If one, settling a pillow or throwing off a shawl, And turning toward the window, should say: That is not it at all, That is not what I meant, at all. meaning
I have heard the mermaids singing Shall I part my hair behind? Do I dare to eat a peach? I shall wear white flannel trousers, and walk upon the beach. I have heard the mermaids singing, each to each. I do not think that they will sing to me. melancholy