The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The informing idea of functionalism The informing idea of functionalism is what is called elegance by engineers and scientists—the notion that the best solution to a problem (whether applied to a mathematical proof, a machine, or an organizational diagram) is the most succinct. This conceit collapses the technical, the ethical, and the aesthetic, which powers the idea exponentially. Michael Sorkin, 20 Minutes in Manhattan The Nature and Aesthetics of Design functionaesthetics