The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The Eyes Have It A Research Paper by Ben Shneiderman www.cs.umd.edu The Visual Information Seeking Mantra visualizationinformationdata
The Visual Information Seeking Mantra There are many visual design guidelines but the basic principle might be summarized as the Visual Information Seeking Mantra: Overview first, zoom and filter, then details-on-demand Overview first, zoom and filter, then details-on-demand Overview first, zoom and filter, then details-on-demand Overview first, zoom and filter, then details-on-demand Overview first, zoom and filter, then details-on-demand Overview first, zoom and filter, then details-on-demand Overview first, zoom and filter, then details-on-demand Overview first, zoom and filter, then details-on-demand Overview first, zoom and filter, then details-on-demand Overview first, zoom and filter, then details-on-demand Each line represents one project in which I found myself rediscovering this principle and therefore wrote it down it as a reminder. It proved to be only a starting point in trying to characterize the multiple information visualization innovations occurring at university, government, and industry research labs. visualizationinformation