The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The blind men who felt the elephant It is so easy to fall into the trap of contemplating a city’s uses one at a time, by categories. Indeed, just this—analysis of cities, use by use—has become a customary planning tactic. The findings on various categories of use are then put together into “broad, overall pictures.” The overall pictures such methods yield are about as useful as the picture assembled by the blind men who felt the elephant and pooled their findings. The elephant lumbered on, oblivious to the notion that he was a leaf, a snake, a wall, tree trunks and a rope all somehow stuck together. Jane Jacobs, The Death and Life of Great American Cities The blind men and the elephantThe group of blind mullahs