The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The beauty of odd numbers Kasuri is thus a textile that appears to have been rubbed. Since the edges of the pattern do not align, they take on the nature of an odd number rather than an even number. Without this rubbing or smudging, kasuri could never have been. However, since it is precisely this misalignment and blurry effect that is the source of kasuri’s beauty, we are presented with an interesting problem. I will call this problem ‘the beauty of odd numbers’. Yanagi Sōetsu, The Beauty of Kasuri The Japanese Perspective numberseuphony