The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Rain Chains & Musical Drains Show image 0 Show image 1 Show image 2 A rain chain in winter; Dresden Kunsthof Passage; Drainage planters near Pike Place Market in Seattle. If there is a larger takeaway here perhaps it is about paths of least resistance, with regards to both the actual flow of water and design decisions. On the one hand, it is easy to blindly follow regional precedents and traditions with long histories (or grab whatever is handy at the hardware store). On the other hand, sometimes it makes sense to take a step back and decide consciously how to reveal (or conceal) a natural process. Roman Mars & Kurt Kohlstedt, 99% Invisible 99percentinvisible.org Rain chains waterarchitecturedetailspatterns