The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Pedagogical Sketchbook A Book by Paul Klee Half-winged, half-imprisonedTO STAND DESPITE ALL POSSIBILITIES TO FALLThe senses of form and toneA mind so in flux
Half-winged, half-imprisoned The contrast between man’s ideological capacity to move at random through material and metaphysical spaces and his physical limitations, is the origin of all human tragedy. It is this contrast between power and prostration that implies the duality of human existence. Half winged—half imprisoned, this is man! ideasbody
The senses of form and tone Man painted and danced long before he learned to write and construct. The senses of form and tone are his primordial heritage. Sibyl Moholy-Nagy artformdance
A mind so in flux A mind so in flux, so sensitive to intuitive insights, could never write an academic textbook. All he could retain on paper were indications, hints, allusions, like the delicate color dots and line plays on his pictures. Sibyl Moholy-Nagy drawingmind