The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Paths, edges, districts, nodes, landmarks The contents of the city's images which are referable to physical forms can conveniently be classified into five types of elements: paths, edges, districts, nodes, and landmarks. Paths are the channels along which the observer customarily, occasionally, or potentially moved. Edges are the linear elements not used or considered as paths by the observer. They are the boundaries. Districts are the medium-to-large sections of the city, conceived of as having two-dimensional extent. Nodes are points, the strategic spots in a city into which an observer can enter, and which are the intensive foci to and from which they are traveling. Landmarks are another type of point-reference, but in this case the observer does not enter within them, they are external. They are usually a rather simply defined physical object: building, sign, store, or mountain. Kevin Lynch, The Image of the City City districtsAs a kind of gateway cities