The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
New-urbanist projects The overwhelming majority of new-urbanist projects retain the almost purely residential, exclusively middle-class character of suburbia, simply substituting one formal paradigm for another. Instead of curving streets, cul-de-sacs, and half-acre lots, these developments offer grids, tightly spaced houses with front porches, and a town center instead of a shopping center containing the very same shops. Michael Sorkin, 20 Minutes in Manhattan Soft CityNew Urbanism and Beyond: Designing Cities for the Future