The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Mountains are mountains Before attaining enlightenment, mountains are mountains, rivers are rivers. At the moment of enlightenment, mountains are no longer mountains, nor are rivers rivers. After attaining enlightenment, mountains are mountains, rivers are rivers. Yuanwu Keqin, Thomas Cleary & J.C. Cleary, The Blue Cliff Record Don't Rush to SimplicityJust a whinny again zennature