The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
More real than living man He will watch from dawn to gloom The lake reflected sun illume The yellow bees in the ivy-bloom Nor heed, nor see, what things they be; But from these create he can Forms more real than living man. Percy Bysshe Shelley, Prometheus Unbound The Nature and Aesthetics of Design making