The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Minimum Awesome Product An Article by Carlos Beneyto theuxblog.com Show image 0 Show image 1 Users are accustomed to a minimum of quality, and they expect that of all new products. If our product does not [meet basic expectations of quality], people will automatically believe that it is a bad product and they will not take it seriously. It is not what they expect. Hence my suggestion that the MVP has died and the MAP: Minimum Awesome Product was born. Understanding the Kano ModelDon't Serve Burnt PizzaWhat happens to user experience in a minimum viable product? qualityuxfeaturessoftware