The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Life-friendly design An Article by Ralph Ammer ralphammer.com I suggest that our industrial heritage has been an important preliminary stage. The next step is to carefully examine and implement design values that nurture our joy of life. Just like our “industrial design” illustrated our industrial values, a life-friendly design could express our biophilic values. This optimistic design approach differs from naive nostalgia or fear of extinction. There is no way back to nature but only forward to nature. natureindustryprogress