The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
In the walls and mosses If we reach such a very ordinary state of daily life, and then back it up with building and construction that comes from the depths in us, then that gradually accumulates our value in the world, all of us together as a whole. Later, then, perhaps hundreds of years later, people will look back at our stones and say to themselves, "My word, those people way back then — they certainly knew how to live," and they would say this because they could see the lingering whispers in the walls and mosses, and could read them, and could treasure them, and would learn from these traces how to live like that again. Christopher Alexander, The Battle for the Life and Beauty of the Earth From body to body life