The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
In Conversation With... A Dialogue by Trent Reznor www.youtube.com An interesting piece of audio music
An interesting piece of audio So the intention here was to have a conversation. We were going to choose an interesting person to ask interesting questions, and I would respond with interesting answers, and we would have an interesting piece of audio to listen to. And the more I thought about it the less interesting that concept became. interest