The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Ideas behind their time An Article by Tim Harford www.ft.com These days I am more interested in the reverse case [of Da Vinci's helicopter]: ideas that could have worked many centuries before they actually appeared. The economist Alex Tabarrok calls these “ideas behind their time” Curious minds want to know why these ideas appeared so late — and whether there might be anything that would prevent delays in future. One explanation is that the ideas aren’t as simple as they appear. The bicycle is not as straightforward an invention as it seems. To move from ox-hauled cart to human-powered bicycle requires smooth-rolling wheel bearings, which in turn need precisely engineered bearing balls. Modern steel ball bearings were not patented until the late 1700s, and demand from the 19th-century bicycle industry helped to improve their design. Materials and how to employ them inventionideas