The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Daylight should not tyrannize architecture Daylight should not tyrannize architecture. As with so many aspects of the design of the city, light is something that should be available in a variety of modulations and susceptible to a variety of controls. However, the prejudice must always be for access. Michael Sorkin, 20 Minutes in Manhattan 159. Light on Two Sides of Every RoomIn Praise of Shadows light