The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Completing work properly in unseen areas If you consider the inheritance of skills, we can keep this heritage by having young people do the work properly, as they did in the past. If you don't do this, or you become too practical, you'd only make simple things. It's very low tech, this inheritance of skills—using carpentry tools to do manual work. We deliberately put effort into these things, completing work properly in unseen areas. Akinori Abo, Kigumi House Finished on the inside craft