The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Colophon airtable stores the majority of the content for the site. the front-end is written using svelte and its companion toolset, sveltekit. it is hosted as a digital ocean app. figma was used for some of the design – the rest was done in code (as I increasingly believe it should be). it is typeset with IBM plex sans Nick Trombley, barnsworthburning.net Designing with code