The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Caustic Engineering An Article by Geoff Manaugh www.bldgblog.com Show image 0 Show image 1 A piece of milled plexiglass acting as a projecting lens; via the Computer Graphics and Geometry Lab at the École Polytechnique Fédérale de Lausanne New milling techniques applied to glass and plexiglass panels could be used to “create windows that are also cryptic projectors, summoning ghostly images from sunlight.” [Pauly and Bompas] hope that the technique will be used in architectural design, to create windows that mould sunlight and throw images or patterns onto walls or floors,” which, if timed, milled, and manipulated just right, could produce a slowly animated sequence of images being projected by an otherwise empty window during different times of day. Caustic (optics)Architectural Caustics opticsflightcaustics