The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Auditory Hallucinations from Offworld Megafarms "The combination of a worldwide shift to GM crops and rising global temperatures led to a series of global disasters, destroying many natural resources and causing a permanent environmental imbalance. Earth’s leaders make the choice to outsource all food production to off-world corporately owned farm planets, known as ‘flatlands’." — Luke Sanger on the album Onyx Pyramid The music, Sanger writes, is a kind of fictional soundtrack for a landscape of offworld megafarms, where a human skeleton crew has been reporting “auditory hallucinations” amplified by the effects of an artificial atmosphere. Audio scifi. Geoff Manaugh, BLDGBLOG www.bldgblog.com An information service society soundfarmingfuturismcosmos