The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
And thus the heart will break They mourn, but smile at length; and, smiling, mourn: The tree will wither long before it fall: The hull drives on, though mast and sail be torn; The roof-tree sinks, but moulders on the hall In massy hoariness; the ruined wall Stands when its wind-worn battlements are gone; The bars survive the captive they enthral; The day drags through though storms keep out the sun; And thus the heart will break, yet brokenly live on. Lord Byron, Childe Harold's Pilgrimage SceneryA little act of hope timelovemelancholyi