The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Anatomical Drawings of Staircase Spaces A Book by Tomoyuki Tanaka ShibuyaDetailPlatformsSpiralDescent+3 More Back to the Drawing BoardSection-perspective drawingKengo Kuma's sketches architecturedrawingtransportationart
Platforms Show image 0 Show image 1 Original by Tanaka, and my own digital tracing. Tablets have caught up