Web History Chapter 6: Web Design A Chapter by Jay Hoffmann css-tricks.com After the first websites demonstrate the commercial and aesthetic potential of the web, the media industry floods the web with a surge of new content. Amateur webzines — which define and voice and tone unique to the web — are soon joined by traditional publishers. By the mid to late 90’s, most major companies will have a website, and the popularity of the web will begin to explore. Search engines emerge as one solution to cataloging the expanding universe of websites, but even they struggle to keep up. Brands soon begin to look for a way to stand out. A Dao of Web Design wwwuxinterfacesdesign
Seven lamps Ruskin's Seven Lamps of Architecture provided seven guides, or 'lamps', for the troubled craftsman, guides for anyone who works directly on material things. These seven are: The lamp of sacrifice: The willingness to do something well for its own sake. The lamp of truth: The truth that 'breaks and rents continually'; Ruskin's embrace of difficulty, resistance, and ambiguity. The lamp of power: Tempered power, guided standards other than blind will. The lamp of beauty: Which for Ruskin is found more in the detail, the ornament—hand-sized beauty—than in the large design. The lamp of life: Life equating with struggle and energy, death with deadly perfection. The lamp of memory: The guidance provided by the time before machinery ruled. The lamp of obedience: Obedience to the example set by a master's practice rather than by his particular works; otherwise put, strive to be like Stradivari but do not seek to copy his particular violins. Richard Sennett, The Craftsman 125 Best Architecture Books