Website Response Times An Article by Jakob Nielsen www.nngroup.com Users really care about speed in interaction design...A snappy user experience beats a glamorous one, for the simple reason that people engage more with a site when they can move freely and focus on the content instead of on their endless wait. 0.1 seconds gives the feeling of instantaneous response. This level of responsiveness is essential to support the feeling of direct manipulation. 1 second keeps the user's flow of thought seamless. 10 seconds keeps the user's attention. A 10-second delay will often make users leave a site immediately. uxperformanceinteraction
You cannot consume what is not produced The only law of economics that I believe in is Hamming’s law: “You cannot consume what is not produced.” There is not another single reliable law in all of economics I know of which is not either a tautology in mathematics or else sometimes false. Richard Hamming, The Art of Doing Science and Engineering: Learning to Learn Scientific writing economics