The other way to build a massive tech company - doing it slowly A Podcast by Howie Liu www.secretleaders.com I like to think about the early years of [Airtable] as not only a great time for us to be patient and to get a lot of details right in the product. I think some of those details had to be done in a slow, deliberate way with a small team. You can't necessarily parallelize the design and development of a really detail-oriented product. detailsproductsslowness
Drawing for parallel design thinking An important feature of their strategy is parallel working - keeping design activity going at many levels simultaneously. The best cognitive aid for supporting and maintaining parallel design thinking is drawing. Drawing with the conventional tools of paper and pencil gives the flexibility to shift levels of detail instantaneously; allows partial, different views at different levels of detail to be developed side by side, or above and below and overlapping; keeps records of previous views, ideas and notes that can be accessed relatively quickly and inserted into the current frame of reference; permits and encourages the simultaneous, non-hierarchical participation of co-workers, using a common representation. The drawing of partial solutions or representations also aids the designer’s thinking processes, and provides some ‘talk-back’. As well as drawing, innovative designers frequently like to undertake practical work related to the design solution, such as building models or mock-ups, or participating in construction. Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray Back to the Drawing Board drawing