Stepping stones in possibility space An Article by Gordon Brander subconscious.substack.com If we try to cross this lake by following only the stepping stones that lead toward our objective, we’ll soon get stuck. But what if we let go of our objectives? What if we focused on trying to find new stepping stones instead? This is novelty search. Instead of looking for something specific, you look for something new. Novelty search isn’t just random, it’s chance plus memory. Together, these ingredients do something interesting. ...Stepping stones are also combinatorial. Each new stepping stone we discover expands our potential to find even more stepping stones. Collecting stepping stones is a luck maximization algorithm. By collecting and combining stepping stones, we might arrive at our destination by accident, or somewhere more interesting! chanceknowledgeprogressnoveltyevolutioninvention
Weighing up UX An Article by Jeremy Keith adactio.com Metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience. Two levels of vetoOur obedience to the king metricsuxbusinessresearchethics
Two levels of veto At Clearleft, every staff member has two levels of veto on client work. You can say “I’m not comfortable working on this”, in which case, the work may still happen but we’ll make sure the resourcing works out so you don’t have anything to do with that project. Or you can say “I’m not comfortable with Clearleft working on this”, in which case the work won’t go ahead.
Our obedience to the king Going back to the question of whether it’s ever okay to use a deceptive dark pattern, here’s what I think… It makes no difference whether it’s implemented by ProPublica or Breitbart; using a deceptive dark pattern is wrong. But there is a world of difference in being a designer who works at ProPublica and being a designer who works at Breitbart. That’s what I’m getting at when I say there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals. Then designers are like the soldiers on the eve of battle in Henry V: For we know enough, if we know we are the kings subjects: if his cause be wrong, our obedience to the king wipes the crime of it out of us.