The Best Interface is No Interface A Book by Golden Krishna www.nointerface.com "There's an app for that."Slap an interface on it!Aim higherThis is UXThe most seamless and wonderful way+4 More The answer to a brief is not necessarily a building
Total collaboration The process of designing a product at Apple was integrally related to how it would be engineered and manufactured. Ive described one of Apple's Power Macs. "We wanted to get rid of anything other than what was absolutely essential," he said. "To do so required total collaboration between the designers, the product developers, the engineers, and the manufacturing team. We kept going back to the beginning, again and again. Do we need that part? Can we get it to perform the function of the other four parts?" Walter Isaacson, Steve Jobs Like designing things for the first time