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Intrapreneurship The characteristic of 3M that enabled it to attain such diversity in its product line is a policy of what has generally come to be called "intrapreneurship". The basic idea is to allow employees of large corporations to behave within the company as they would as individual entrepreneurs in the outside world. ...It is 3M's policy (and that of other enlightened companies) to allow its engineers to spend a certain percentage of their work time on projects of their own choosing, a practice known as "bootlegging". Henry Petroski, The Evolution of Useful Things Cannibalize yourself innovationwork