The reality of the building One day I went to my study at Taliesen to sit down and rest. I picked up a little book just received from the ambassador to America from Japan. It was called The Book of Tea by Okakura Kakuzo. I wonder how many of you have read it? Well, in that little book I came upon quotations from the great Chinese poet-prophet Laotze, things he had said five hundred years before Jesus. As I turned the pages I suddenly came across this: "The reality of the building does not consist in the four walls and the roof but in the space within to be lived in..." The answer is, reality is the space within, into which you can put something. In other words, the idea. And so it is with architecture; so it is with your lives; and so it is with everything you can experience as reality. You will soon find out for yourselves if you begin to work with this principle in mind, that things will open to you...Therein lies the secret of great peace, missing in Western Civilization today. Frank Lloyd Wright, The Book of Tea space
Cannibalize yourself Like many companies, Sony worried about cannibalization. If it built a music player and service that made it easy for people to share digital songs, that might hurt sales of its record division. One of Jobs's business rules was to never be afraid of cannibalizing yourself. "If you don't cannibalize yourself, someone else will." Walter Isaacson, Steve Jobs Intrapreneurship